YouTube trialling skippable ads on premium content

YouTube are to bring skippable advertisements to their premium videos in a new trial format called TrueView. The Google-owned VOD site currently features compulsory adverts at the beginning of videos, usually around 30 seconds in length before the main content…

SeeSaw users soon able to choose their own adverts

Video on demand service SeeSaw are to introduce a novel new feature into their TV streaming set-up: users will soon be able to choose which advertisements play between episodes of their favourite shows. Viewers will be offered a list of…

BT MyPlace – personalised location-based news, with a shedload of buzzwords and adverts

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Launching for the poor, embattled, snow-bound inhabitants of central London, who are currently IN CRISIS because they can’t get from Pret to Starbucks without getting a bit cold and possibly dirtying their limited edition lime green Nike Air Max 90s on the brown slush, BT MyPlace is what BT MyPlace reckons is the world’s first location-based, personal news service.

The service is co-funded by BT and Westminster Council, so is available for free whenever you’re in range of a BT Openzone hotspot in Westminster “Wireless City”. If that’s you, the “pocket concierge” service will send you all sorts of facts about your location, along with audio walking talks, guide books and restaurant tips…

Forward-thinking police combating potential terrorism via Google Adsense

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London’s Metropolitan Police Service has thought up a great way to spend a bit more money – advertising for super-grasses via Google’s ubiquitous Adsense text ad system.

The advert, spotted by a blogger and pictured to the left there, encourages web browsers to report any “Right Wing Extremists” they know to the authorities, while clicking on the ad’s text link takes you to the Met’s anti-terror home page, where you’re advised in a bit more detail what to do if you think your mate is running a bomb factory out of his studio flat in New Cross. Here’s how The Met says you can spot a terrorist…

T-Mobile launching free ad-supported mobile games

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Despite my slightly negative perception of mobile games, this seems to be good news. T-Mobile has announced today that its customers will get full, free mobile games, in exchange for watching some adverts.

The first game to be available is Poker Million II, which is playable if customers watch two full-screen ads before and two full-screen ads after the game. The client software automatically detects which games will be compatible for your device, and won’t offer you anything you can’t play.

Apple forced to drop misleading iPhone ads

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Turns out that the 3G iPhone isn’t “really fast” after all. In fact, by saying so, Apple broke Advertising Standards Agency rules.The ASA upheld complaints by 17 people who said that their iPhone 3G was anything but fast, and that the TV advert had misled them.

The ad, if you’ve not seen it, goes on and on about how the iPhone 3G is ‘really fast’, and shows maps and news sites appearing in milliseconds. 3G’s good, but even in central London it’s not that good. Apple, therefore, will not be able to broadcast the advert again in its current state.

No word whether a new version of the ad will include 20-second ‘loading’ pauses and random Safari crashes.

ASA’s ajudication (via the Big British Castle)

Related posts: Apple to be sued over iPhone web browser because it makes pages smaller | Apple releases iPhone firmware 2.2: better maps, Mail, Safari, podcasts, call quality

TECH BEEF 2008: Apple/Microsoft marketing war continues – Microsoft attempts to enlist the world

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Ages ago, Apple released the “I’m a PC, I’m a Mac” ads, which were hugely successful. Much more recently, Microsoft moved to reclaim “I’m a PC” from Apple’s negative stereotyping. Apple responded with some rather nasty ads criticising Microsoft for spending loads of money on marketing that didn’t mention the V-word (Vista).

Microsoft aren’t taking that lying down, though, and they’re attempting to enlist THE ENTIRE WORLD in their defence. They’re taking signups for people who are happy to say “I’m a PC” in an attempt to show the broad range and diversity of PC users, and also to contrast with Apple’s rather more limited demographic of users. People who sign up might feature in Microsoft’s internet, poster, and television ads…

Google still trying to monetise YouTube, adds "click to buy" links on videos

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Google has long admitted that it’s having trouble making any money from its purchase of YouTube. The latest wheeze is to add clickable “Buy this now!” links on videos of buyable stuff. I’d love to show you you a less-grainy picture, but it only works in the USA so far. Check out the Amazon and iTunes links below the video.

The Goog is promising to expand the program internationally, as well as expanding the range of things it advertises next to. This scheme might also placate content owners, who will be happier to learn that there are now “Buy this” links next to the content that they own, but didn’t upload themselves…