TECH BEEF 2008: Apple gets nasty in new TV ads

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A couple more Apple ads have surfaced, poking fun at the Microsoft ads that poked fun about Apple ads that poked fun at Microsoft and Vista. Here’s a potted history: Apple release the “I’m a PC, and I’m a Mac” ads, Microsoft respond with “I’m a PC, and I’ve been made into a stereotype” adverts, and Apple hit back with the above video, and another other the jump.

I don’t know about you, but I was really liking the look of the new Macbooks that were unveiled last week. Anyone who knows me will tell you how much I love to go on about Apple’s anti-competitive business practices in the MP3 player market, but with the lovely new Macbooks, I was actually softening my opinion to the company.

These ads just make me bristle, though. How dare Apple lecture another company about the amount they spend on advertising? That’s just ridiculous. The second ad doesn’t even make any sense at all, unless you’ve been following Microsoft’s ads so closely that you even noticed that they’ve been using “the V-word” less. How many regular Americans do you think have been doing that?

Apple’s original ads were a bit of fun, and Microsoft’s reaction was also in good spirit, but these new Ads from Apple are just plain mean. Marketing campaigns about other companies marketing campaigns are bad enough, but when one side gets bitchy, they just look stupid.

Apple UK (via Technologizer)

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Duncan Geere

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