3 Ways to understand consumer behavior 

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, converting them into customers, and retaining them. To sustain this cycle, it becomes essential for a company to understand its customer base. It involves…

4 of the best new martech trends to boost your promotional campaigns

"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…

The Digest: Sony hack an ‘inside job’… and 3 other things people are talking about today

[nextpage title="Next"] Sony hack: New evidence points to inside job, say security experts | The Hollywood Reporter "Despite the FBI declaring that North Korea was behind the devastating cyber attack on Sony Pictures Entertainment, security experts continue to believe that the hack was an inside job. Security firm Norse claims it has evidence that shows…