4 of the best new martech trends to boost your promotional campaigns

"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…

How advancements in print have made marketing more efficient

Is print marketing outdated? It's tempting to think so - but, as various business heavyweights from the Forbes Communications Council have observed, print still has its place in marketing. For example, the likes of cards and brochures can leave lasting impressions on luxury consumers. In our primarily digital-driven age, print can help companies to stand…

The Digest: Sony hack an ‘inside job’… and 3 other things people are talking about today

[nextpage title="Next"] Sony hack: New evidence points to inside job, say security experts | The Hollywood Reporter "Despite the FBI declaring that North Korea was behind the devastating cyber attack on Sony Pictures Entertainment, security experts continue to believe that the hack was an inside job. Security firm Norse claims it has evidence that shows…

Nintendo wants all Wii owners online

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Nintendo has started a massive marketing push to get Wii owners online. Assuming, probably rightly, that most homes with a Wii have a wireless network of some sort, Ninty is engaging in an eight-week “Get it Online” ad campaign.

Currently there’s a huge banner on the Nintendo website which takes you through all the steps necessary to hook up your Wii to your wireless LAN. It’s not too tough, as you might imagine. There’s also some footage of the online features the Wii has, including the shop and the browser.

(via Tech Radar)

Is Gillette really marketing a gamer's razor?

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If you spend your spare time perusing Gillette’s website, as I’m sure you do, you might notice that the company seems to be marketing a new razor specifically for gamers. The whole idea confuses me greatly.

Firstly, are they trying to say that gamers don’t shave much? If so, they’re not going to have much need of a razor. If that’s not the case, then I can only assume it’s all some massive misguided marketing idea. Let’s hope it’s not.

If you’re a gamer, would you buy a “Gamer’s razor”? Personally, I’ve always been more of an electric shaver kind of guy. Let us know your shaving preferences in the comments.

Gillette Fusion Gamer (via @the_b)

Skittles changes homepage to Twitter search for "Skittles"

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Skittles, the little fruity sweets, have done a bit of a makeover on the Skittles.com homepage. The page now shows the real-time results for a Twitter search for “Skittles”, with a floating box to tell you a little more about the page.

There are several aspects to this that are interesting. It’s another massive step towards mainstream for Twitter (I bet Skittles is hoping that the service doesn’t go down). It’s also a massive step towards “the conversation” for Mars, which is a company that’s been plagued with criticism in the past, though admittedly not as much as rival Nestlé.

In fact, although there’s not been much stirring on the PETA message boards at the time of writing, it’s surely only a matter of time before the people behind sites like MarsCandyKills.com start flooding the service with highly-negative Tweets.

Some call this the campaign backfiring. I don’t think so. I think that it shows bravery, and a belief that the general public doesn’t really care. Personally, I think far more positively about the company that it’s happy to publicise its criticism, and I’ll be disappointed if they cave.

Skittles.com (via @robbrown)