4 of the best new martech trends to boost your promotional campaigns

"Martech" is a funny word. Like "Brexit", it's a portmanteau - in this case, referring simply to marketing technology. However, doesn't technology underpin every aspect of modern marketing anyway? Yes, practically so - rendering "martech" largely a discussion of marketing more generally. Therefore, no matter what type of business you run, and however deeply entrenched…

How advancements in print have made marketing more efficient

Is print marketing outdated? It's tempting to think so - but, as various business heavyweights from the Forbes Communications Council have observed, print still has its place in marketing. For example, the likes of cards and brochures can leave lasting impressions on luxury consumers. In our primarily digital-driven age, print can help companies to stand…

The Digest: Sony hack an ‘inside job’… and 3 other things people are talking about today

[nextpage title="Next"] Sony hack: New evidence points to inside job, say security experts | The Hollywood Reporter "Despite the FBI declaring that North Korea was behind the devastating cyber attack on Sony Pictures Entertainment, security experts continue to believe that the hack was an inside job. Security firm Norse claims it has evidence that shows…