Snapchat augmented reality turns empty store into virtual Lego shop

Augmented reality technology is being used to transform an empty store into a virtual Lego clothing shop that customers can explore on their smartphone using Snapchat. A pop-up shop selling a limited-edition Lego Wear clothing line for adults opens in Fitzrovia, London today only, but the physical building is actually empty, except for a Snapcode…

Nissan unveils Invisible-to-Visible ‘connected car’ concept at CES

At the upcoming CES Trade Show in Las Vegas, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds to create a connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility. It claims to support drivers by merging…

British augmented reality start-up Blippar goes into administration

Augmented reality experience maker Blippar has gone into administration. The British start-up, founded in 2011 by entrepreneurs Ambarish Mitra and Omar Tayeb, said it was unable to secure additional funding from one of its shareholders. We’re saddened to announce that Blippar has gone into administration today. We’re eternally grateful to all our team members, customers,…

Parliamentary inquiry launched into addictive technologies, including AR and VR

An inquiry into the impact of immersive technologies such as virtual and augmented reality has been launched by a House of Commons select committee. A group of MPs from the Digital, Culture, Media and Sport (DCMS) Committee will look into the impact of virtual reality on the future of sport, entertainment and news. It will…

BAE Systems to invest £20 million on adding augmented reality and AI tech to warships

  Defence firm BAE Systems has announced a £20 million investment in a range of new technology solutions for naval ships, including the introduction of augmented reality (AR) glasses for officers. Among the new solutions included in the British company’s plans are AR glasses for officers, enabling them to see tactical data and other operational…