Snapchat augmented reality turns empty store into virtual Lego shop

Augmented reality technology is being used to transform an empty store into a virtual Lego clothing shop that customers can explore on their smartphone using Snapchat. A pop-up shop selling a limited-edition Lego Wear clothing line for adults opens in Fitzrovia, London today only, but the physical building is actually empty, except for a Snapcode…

Nissan unveils Invisible-to-Visible ‘connected car’ concept at CES

At the upcoming CES Trade Show in Las Vegas, Nissan will unveil its future vision for a vehicle that helps drivers “see the invisible” by merging both real and virtual worlds to create a connected-car experience. Invisible-to-Visible, or I2V, is a future technology created through Nissan Intelligent Mobility. It claims to support drivers by merging…

British augmented reality start-up Blippar goes into administration

Augmented reality experience maker Blippar has gone into administration. The British start-up, founded in 2011 by entrepreneurs Ambarish Mitra and Omar Tayeb, said it was unable to secure additional funding from one of its shareholders. We’re saddened to announce that Blippar has gone into administration today. We’re eternally grateful to all our team members, customers,…