New research from consumer group uSwitch.com has shown that 6.2 million broadband customers wrongly believe they have an unlimited broadband service. They don’t understand, or simply haven’t read, the fair usage policy that every provider except Sky applies to its “unlimited” packages.
A further 7.5 million do not know what their limit is. Adding that figure to the 6.2 million covers 80% of UK broadband customers. Only one in four consumers have actually read the terms and conditions of their broadband contract. Worst of all, one million users have exceeded or nearly exceeded their usage cap. It’s clear that much more honest marketing is needed around broadband contracts.