PADDED LAMPPOST UPDATE: It was just a shameless PR stunt cooked up by the "hilarious" 118 118 crew

Mobile phones, Weirdness

We knew it. We just KNEW IT. Something seemed wrong. Something about this update regarding padded lampposts for the protection of distracted texters seemed too strange. It seemed a little bit too much like the sort of thing the ad agency employed by 118 118 would come up with.

And it was. Bollocks. There’s nothing more sickening than the realisation that you’ve just fallen for a bloody bit of PR. Worst feeling in the world. I haven’t been this upset since Flopsy got run over in 1983.


The 118 118-branded post pads were left in place for little more than a day, so everyone could take their photographs. Then they were taken down. Then, hopefully, everyone involved in the SORRY SCHEME went home and scrubbed themselves with bleach to remove the STINK OF LIES from their skin.

We are now NEVER believing anything that appears in our email inbox. Even press releases from Sony and Nokia will have to be verified in person.

(Via Engadget)

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Gary Cutlack
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  • They didn’t fool me. I think you’ll find my original update was sufficiently dripping with aggressive cynicism.

    The only people I believe nowadays are my mum and Oprah Winfrey.

  • I’m sorry to sound like a superior know it all. But wasn’t it obvious from the outset that this was a PR stunt – I don’t really understand how national newspaper journalists, let alone bloggers, fell for it. You’re going to be telling me the Bring Back Wispa campaign on Facebook was set up by a fan of the Wispa bar (which everyone had completely forgotten about).

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