We knew it. We just KNEW IT. Something seemed wrong. Something about this update regarding padded lampposts for the protection of distracted texters seemed too strange. It seemed a little bit too much like the sort of thing the ad agency employed by 118 118 would come up with.
And it was. Bollocks. There's nothing more sickening than the realisation that you've just fallen for a bloody bit of PR. Worst feeling in the world. I haven't been this upset since Flopsy got run over in 1983.
The 118 118-branded post pads were...
Poor cool people. They all have to stand out on the pavement like Big Issue sellers in order to enjoy a cigarette these days, getting their hair wet and catching colds while bitching about all the uncool people who are still sitting inside.
But no more! This genius device is an outdoor pod, designed to keep fashionable hairstyles intact even during the most furious winter weather. It even has a little table for putting bottles of fashionable and little-known East European beers on while enjoying taking half an hour of the end of your life.