PADDED LAMPPOST UPDATE: It was just a shameless PR stunt cooked up by the "hilarious" 118 118 crew

We knew it. We just KNEW IT. Something seemed wrong. Something about this update regarding padded lampposts for the protection of distracted texters seemed too strange. It seemed a little bit too much like the sort of thing the ad agency employed by 118 118 would come up with.

And it was. Bollocks. There’s nothing more sickening than the realisation that you’ve just fallen for a bloody bit of PR. Worst feeling in the world. I haven’t been this upset since Flopsy got run over in 1983.

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The 118 118-branded post pads were…

Steve Jobs in internet PR DISASTER! Calls fan "rude" as assistant "snort laughs" at photo request

It’s today’s most exciting Apple news!

Some woman (her side of the story) went up to Steve Jobs when he was standing around idly at MacWorld.

She “lightly touched his arm and said ‘hi'” and asked for a photo of her and the man, but was promptly told, by Steve, that she was being rude! He then turned his back on her as one of his Apple chums “snort laughed” at her.

Worse yet, the aftermath of the event was captured on film and is now doing the rounds on various video sharing sites. Like this one: