Belkin is 'extremely sorry' for buying good reviews on Amazon

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belkin-product-review.jpgBelkin’s slapping its own wrists, after The Daily Background caught them offering 65 cents for every good review posted on Amazon.com, and asked participants to “Mark any other negative reviews as not helpful”. Rather shady, no? Well, it turns out that Belkin’s upper management agree, and have issued a full apology.

The upper echelons claim not to have been aware of the tactic, which was instigated by one Michael Bayard, a Business Development Representative at Belkin. All the requests are now down, and any reviews posted have been removed. Still, I suspect Mr Bayard is now either out of a job, or keeping his head way down.

Belkin’s apology (via Geek.com)

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Duncan Geere