It has been rumoured for a while, bit Toshiba finally confirmed this morning that it is joining the Blu-ray Disc Association. Applying for membership means that it can now take its place alongside Sony, Philips et al as makers of Blu-ray players and drives for PCs.
Toshiba said: "In light of recent growth in digital devices supporting the Blu-ray format, combined with market demand from consumers and retailers alike, Toshiba has decided to join the BDA."
For Tosh this involves in chomping on a rather large pile of humble pie. It invented and developed Blu-ray's competitor HD-DVD format which for a while actually outsold its rival.
Of course there is an argument that says this is too little too late and that discs of any variety are doomed.