Aware that the Blu-ray market still hasn’t really taken off, Warner Bros are getting a little desperate, and they’re waving an olive branch of peace at people who bought HD-DVDs. They’re going to let people mail the original box art for any HD-DVDs that they bought and swap them for the same title on Blu-ray.
It’s not quite free, they’re charging $4.95 per disc for the service, plus $6.95 shipping, but it’s still much cheaper than buying all the new discs yourself. It might even be worth scanning the local bargain bins for the old HD-DVDs to send off, then flog the replacements you get sent. You won’t be able to make a mint, though. It’s limited to 25 swaps per household.