Nintendo issues sniffy response to Greenpeace's environmental criticism


Every year or so, eco-terrorists Greenpeace compile a report on which technology companies are friendliest to the environment and which really aren’t. Nintendo and Apple routinely score very low, and Nokia routinely scores well, but this year, Nintendo has issued a wonderfully haughty response:

“Nintendo has not been badly rated by Greenpeace. Greenpeace chose to conduct a survey which graded companies based on the voluntary submission of information. Nintendo decided not to take part in the survey and were therefore ‘ungraded’.

“Nintendo provides detailed information regarding its compliance to environmental laws and directives via the Consumer Information section of the Nintendo website and therefore felt it unnecessary to take part in the Greenpeace survey.”

So there you go. Nintendo isn’t environmentally unfriendly, it just doesn’t want to play nice with Greenpeace. In all honesty, I’m not sure I blame them.

Greenpeace Report (via TechRadar)

Related posts: New MacBooks to contain LED backlit screens, boost Greenpeace’s opinion on Apple | Greenpeace accuses Nintendo of not playing eco-friendly ball, in Greener Guide to Electronics report

Duncan Geere
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  • um… no. Just because an ostrich hides it head in the sand doesn’t mean that there is no danger on the savanna. In fact Greenpeace did rate Nintendo as a whole on its use of toxics, company environmental policies, support for dealing with the e-waste of its products, etc. And it scored bottom of the heap. And I guess it is safe to assume that they were rated on information which they volunteered &/or which is available on their website. They just didn’t participate so Greenpeace wouldn’t be able to highlight the fact that a specific product of theirs contains a lot of the toxic materials that people are worried about these days, especially when compared to other brands included. Sorry, but in terms of environmental performance, Nintendo sux.

    • So essentially, the real issue is that the legal guidelines that Nintendo has to adhere to aren’t stringent enough. Nintendo isn’t breaking any laws here, remember. I’m surprised, however, that given its resurgence onto the world stage with the Wii and the DS, it’s not feeling more environmental pressure from its customers.

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