DatingDirect.com partners with Vodafone to offer mobile dating service

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dating_direct_vodafone_service.jpgDatingDirect.com, the UK’s largest dating service, has announced a new partnership with Vodafone to bring a mobile dating service to the Vodafone Mobile Internet service.

This will give Vodafone users complete access to the Dating Direct website, and its 3.5m active members, straight from their mobile phone.

The new service has been developed and optimised for mobile phone use, and will allow users to browse images and profiles, manage their own content, upload photos, and even sign up as a new member directly from their mobile.

Members can also receive alerts to notify them when another member has visited their profile, after which they can respond by email or chat live to other members.

The whole DatingDirect.com site has been revamped for all users, now sporting a new Web 2.0 interface and new functionality including instant messaging, photo albums, enhanced profiles and search, and webcam video calling.

DatingDirect.com

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Andy Merrett

2 comments

  • Amazing a “mobile” dating service by a Mobile Operator that doesn’t allow Text, MMS or 3G Video Calling.

    Is this a case of the tail wagging the dog or are Vodafone just trying to get to the point where they are a big stupid pipe even quicker.

    For a lesson on how a mobile operator can do dating properly take a look at Cme Smart in the Philippines:
    http://www.ericsson.com/my/ericsson/press/2007/070620d.shtml

    It can be done

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