Consumers and retailers STILL confused about digital switchover


British retailers may have committed to phasing out analogue TV equipment but it doesn’t seem to be happening very quickly.

A recent parliamentary report echoes other surveys which suggest that nearly half of all TVs sold in the first half of last year were analogue. While the situation may have improved since then, the £200m “digital switchover” campaign appears not to have worked on all consumers…

Nine in ten UK homes now have digital TV


According to last week’s Ofcom report, nearly 90% of British homes now have access to some form of multichannel, digital TV on their main set.

As the digital switchover continues region by region over the next four years, and thanks to the fact that it’s fairly difficult to buy a TV that’s not digital ready now, be it standard definition or HD ready, it seems that most of us have got the message that it’s good to go digital…

Digital Divide? Over 50% of new TVs sold in UK last year analogue

tv.pngAccording to the latest figures from GfK, over half of the 7.5 million TVs sold in the past year were analogue (4.4m).

Though the number of digital TVs sold in the year ending May 2007 had increased almost threefold over the previous year, at just over 3m compared to just over 1m, still more analogue TVs were sold, though the figure had dropped from around 5.6m in 2006 to 4.4m in 2007.

Nick Simon at GfK expressed some concern over the figures. “Unfortunately there were still more than 4 million analogue TVs sold in the last 52 weeks, suggesting that there is still a lot of work required to convert all 25 million plus UK households. This is especially an issue when GfK ConsumerScope research reveals an average of two and a half sets per household.”

Digital TV switchover will create a mountain of electronic junk

tv.pngA recent survey for YouGov suggests that the confusion surrounding the switchover from analogue to digital TV will lead to a mountain of junked TVs – equipment that could have worked perfectly well with the right digital box.

Apparently, there are 25 million analogue TVs still in use, and unless you want to switch over to high definition at the same time, there’s no reason why you shouldn’t continue to use your set until its cathode ray tube finally conks out.