Opinion: Mobile phone deals aren't call for cash

Jon_smal.gifThey’ve always said you don’t get anything for free in this life, but flick towards the back of any of the tabloid newspapers in this country and you’d have to question that view.

FREE Xbox 360, FREE iPod, FREE laptop, FREE Wii, FREE PSP, FREE HDTV, FREE money – and all you have to do is sign up for a FREE mobile phone. In fact, some of the deals even give you a FREE handset with your FREE handset. Please, tell me, where do I sign…

Liveblog: Blyk promises free mobile calls funded by advertising

blyk-uk-free-calls.jpgHeard of Blyk? You will. It’s a new ‘virtual’ mobile operator targeted at young people, which plans to offer free voice-call minutes in return for users filling out surveys and accepting targeted advertising.

The company is announcing its UK launch this morning, so I’m here liveblogging it. The latest entries are below, while clicking over the jump takes you to a full chronological report.

10.03: And we’re done. Here’s the basics: Blyk launches today in the UK, and it’ll be offering users free voice calls and texts in return for receiving text and MMS advertisements. It’s got over 40 brands signed up, including the likes of McDonalds, Coke, L’Oreal and NatWest.

You can only sign up if you’re aged 16-24, although when those 24 year-olds turn 25, they’ll be allowed to stay on. And there’s an authentication system to weed out older people masquerading as young folk to get free stuff.