New Toshiba Portégé laptops announced

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There’s an old trick in marketing for if you want your product to stand out: Give it a foreign sounding name. Häagen-Dazs have done it, and even Matsui isn’t a real electronics manufacturer – it’s just Dixons own-brand that they tried to make sound Japanese. Hell, even terrorists do it. Al Qaeda sounds much more scary and mysterious than, say, “The IRA”.

Toshiba knows this too, and have come up with some new laptops for their Portégé range. By the name, you’d think they were some sort of exclusive laptops perhaps available only in a Parisian boutique – the sort of shop that has a wooden floor and practically nothing on display, yet inexplicably stays in business – though all indications point to the laptops being available at PC World.

HP hopes Voodoo magic will defeat MacBook Air – world's new thinnest laptop

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While most of the computing world is dedicating itself to creating the smallest possible laptops from baked bean cans and bits of string, it’s easy to forget that there is still a market for full sized notebooks that look good and weigh next to nothing. Hewlett Packard hasn’t though; it has just launched the Voodoo Envy 133.

At 0.7-inches thick and sporting a 13.3″ display, there obviously one target in mind: the MacBook air. The Envy has a price tag of $2099, which also puts it in the same ballpark as the Air, and it offers the same choice of 1.6 or 1.8GHz Core 2 Duo CPUs and 64GB SSD or 80GB HDDs. The Air, however, is just a shade thicker, at 0.76-inches thick…