RUMOUR: Sky launching its music subscription service in April

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sky_universal_logos.gifMany have tried to make the all-you-can-eat subscription model work for music, but it’s never taken off due to incompatibilities between different portable music players and the lack of any big companies really getting behind it. Well, we’re hearing a rumour that Sky will finally launch its previously-announced subscription service in April.

Last we heard, we were promised a mix of both streaming and downloadable tracks. Over Christmas, pricing was allegedly leaked – unlimited free streams, plus a set number of MP3 downloads each month. £5.99 for 5 downloads, £7.99 for 10 and £9.99 for 15.

I’ve asked Sky for more details, and I’m waiting to hear back. I, for one, am convinced that it’s not only possible for a subscription service to work, but it’s actually the future of mass-market music consumption. There’s too many people who don’t care about anything beyond the top 40 for that not to be the case.

Related posts: NOISE GATE: Why music subscription services will eventually work | Sky and Universal Music partner to launch subscription music streaming and download service

Duncan Geere