Facebook bans Burger King ad campaign

Facebook Applications, Web 2.0, Websites

facebook-whopper-sacrifice.jpgA week or so ago, Burger King announced an advertising campaign where deleting ten friends would get you a voucher for a free whopper. It spread quite quickly, and 233,906 friends were removed by 82,771 people in less than a week.

Facebook, unsurprisingly, isn’t too happy – it knows its value lies in those friend links. As a result, it’s banned the campaign, citing privacy reasons. Turns out that Facebook isn’t keen on apps notifying users when they’ve been ‘cut’ by another friend. Full statement over the jump.

Facebook says:

We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users’ expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained.

I’m not convinced that’s a ‘privacy’ violation, but it’s not too nice for the user, I suppose. Why this wasn’t nipped in the bud when Burger King announced the campaign in the first place, I’ve no idea.

Whopper Sacrifice (via TechCrunch)

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Duncan Geere
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