Quantum of Solace product placement update – Ford signs on to promote its new Ka
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The imminent 90-minute product advertisement that is Quantum of Solace has just got a little more rammed with unique marketing opportunities, thanks to car-maker Ford signing on to feature its products in the movie-cum-advert.
So as well as whoring himself dry by using a Sony Ericsson C902 to phone HQ every few minutes, Bond will also be looking on approvingly as love interest Camille rolls up in a gold Ford Ka.
“We are delighted that the launch of the film coincides with the launch of such a significant new model for Ford of Europe,” said Ford man Stephen Odell, while using his sleeve to rub a little more magic off the disintegrating Bond franchise.
(Via Reuters)
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