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Quantum of Solace product placement update - Ford signs on to promote its new Ka - Tech Digest
The imminent 90-minute product advertisement that is Quantum of Solace has just got a little more rammed with unique marketing opportunities, thanks to car-maker Ford signing on to feature its products in the movie-cum-advert. So as well as whoring himself dry by using a Sony Ericsson C902 to phone HQ every few minutes, Bond will also be looking on approvingly as love interest Camille rolls up in a gold Ford Ka...
Gary Cutlack