HD DVD player manufacturers to drop prices

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As mentioned at Toshiba/HD DVD’s IFA press conference, a number of manufacturers are set to drop the prices of their current and new HD DVD players, with entry level machines now coming in at around €300 (£200-ish).

Oliver Van Wynendaele, a manager in Toshiba’s HD DVD group, said that was around half the current prices.

Heading up the cheap-n-cheerful crop of new players is the Ventura SHD7000, though it’s worth noting that it won’t play every high definition format, bombing out short of HD’s 1080p holy grail. Still, not bad if you’re on a budget.

Better known brands are also slashing their prices, though. Toshiba’s third-generation HD-EP30 could hit UK shores priced around £240, with the HD-EP35 at around £300.

Don’t expect the Blu-ray camp to sit still on this one. Though Blu-ray players are likely to remain more expensive than HD DVD players for the foreseeable future, their prices will also drop over the coming months as we approach midwinter’s silly season.

Get the lowdown on IFA 2007 high definition news at HDTVUK.tv

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Andy Merrett