Save the Children is first UK charity to enter Second Life

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secondlife.jpgSave the Children has become the first UK charity to set up a fundraising platform within Second Life, and seems to be getting into the spirit of virtual reality by offering players the chance to buy a virtual yak at their ‘Yak Shack’ for 1000 Linden dollars (about £1.77).

All money raised goes directly to Save the Children’s Wish List scheme that delivers gifts to underprivileged children.

Yaks and their owners can come to the shack on December 16th to show off their custom yaks and have the chance of winning an interview in a Second Life magazine.

Now, admittedly £1.77 isn’t a huge donation, but it’s probably more than the average amount of cash a street collector would get. If it works, perhaps other charities will jump into Second Life and do a bit of virtual fundraising for real cash.

Save the Children UK

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Andy Merrett