According to research from ICM, the web-savvy ‘silver surfer’ generation is a myth.
48% of 55-64 year olds had no interest in downloading material from the web, compared with just 14% of 18-24 year olds.
Only 16% of the 55-64 year olds said they had considered downloading music to an MP3 player, and none had considered downloading movies to a mobile phone.
Less than half of this so-called ‘silver surfer’ generation wanted digital TV, compared to 75% of 25-34 year olds with Net access who wanted it.
“Education and integration are the key – buying an older relative a download for Christmas and explaining the simplicity to them could be a way of educating them about downloading and integrating them into the online habits of mainstream society,” said the MD of the British Internet Broadcasting Company, Paul Hague.