This will give Vodafone users complete access to the Dating Direct website, and its 3.5m active members, straight from their mobile phone.
The new service has been developed and optimised for mobile phone use, and will allow users to browse images and profiles, manage their own content, upload photos, and even sign up as a new member directly from their mobile.
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The dating and friendship web site makefriendsonline.com has discovered that only men are really interested in video chat via a webcam.
When the site asked its members if they’d like a Video Chat option, 75% of men were eager to try it out, while only 44% of women liked the idea.