IFA 07: Live-blogging the Sharp press conference

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1300 – Everyone files into a huge auditorium to see what Sharp has to offer for this year’s IFA.
1306 – Big graphics are projected onto huge white sheets on the stage, move over Bourne Ultimatum, this show looks incredible. Words flashing up on the screen include, as you’d expect, ‘Sharp’, ‘Aquos’ and ‘LCD TVs’.
1308 – The white sheets drop to reveal an uber-thin LCD TV encased in a massive sheet of glass, stuck on a revolving wheel. The crowd actually gasps – I know! – and some even clap. I must admit, it’s an impressive site, this TV must be one of the thinnest LCDs ever.
1310 – The speaker, Mikio Katayama, announces the new TV which is just a prototype, at 20mm thin on the main display section, 29mm at the thickest part, and weighing less than a bimbo trying to break into Hollywood, at only 25kilos. It has a contrast ratio of 100,000:1, and allegedly has an annual power consumption of just 140kWh, which is 1/2 of the average LCD TV…

Ateca Vision TV furniture with a Gallic flavour

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Ateca Vision is challenging “poorly constructed, unimaginative” furniture that’s often used to plonk our LCD and plasma flat screen TVs on, by introducing a range of furniture created by one of France’s leading furniture makers.

The Ateca Monaco comes in black, red, or white, and can handle up to 60 inch screens. It is constructed from toughened glass shelves and wood, with integrated cable management to hide the mass of wires that are a necessity of modern consumer electronics.

It retails for £349.99 (42 inch) or £399.99 (60 inch).

Marks & Spencer unveil their own-brand LCD TVs

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Next time you’re in Marks & Spencer to pick up your Greek meze party-pack and some clothing which will probably look better on Erin O’Connor or Myleene Klass than yourself, you could also walk out with a telly under your arm too. Just don’t get it too close to the icecream when in boot of car, it could be dangerous…