Paramount exploits use of widgets for upcoming Indiana Jones and the Kingdom of the Crystal Skull film

Indiana Jones and the Kingdom of the Crystal Skull.jpg

Paramount has taken advantage of all the internet has to offer, with the release of their second trailer for Indiana Jones and the Kingdom of the Crystal Skull employing the use of a widget for fans to embed into their blogs and social networking profiles.

Whilst it reeks of astro-turfing, Paramount clearly knows what they’re doing, offering a contest where fans can win trips to the world premiere of the film if they manage to embed the ‘Skull’ widget onto as many sites as they can. They’ve also…

Rumours abound that Paramount is the latest studio to drop HD DVD in favour of Blu-ray

paramount-logo-2.jpgFurther hammering the nail into HD DVD’s coffin, it appears Paramount is the latest film studio to drop the high-def format, after reports today from the Financial Times suggested they’re following Warner Brothers’ decision on Friday to back Blu-ray.

Paramount, DreamWorks Animation and Universal are the only real feathers to the format’s cap, and to lose another…

Transformers Director Michael Bay puts all his money on Blu-ray as victor, forgets his film is on HD DVD

transformers-photo.jpgTransformers geeks have probably already learnt of the accolade the film has acquired, being the fastest selling high-def release in history. In fact, they’ve probably already cut the article out of the paper, framed it, and stuck it on the wall.

It was released on the HD DVD format on October the 16th, with 100,000 copies sold on the first day it was made available. However, the Director Michael Bay has spoken out against the format, saying he would’ve preferred it to have been on Blu-ray. Ouch. “As a director, my critical eye is that Blu-ray is where my money is. Consumers are smart, and they are going to wait it out.”

He went even further, lashing out on his personal site, saying “I want people to see my movies in the best formats possible. For…

Paramount and Dreamworks go exclusively HD DVD: Disney, Fox, MGM try hitting back for Blu-ray

Two Hollywood studios who had previously been supporting both Blu-ray and HD DVD high definition disc formats yesterday announced that they’ll support HD DVD exclusively from now on.

The decision was made based on “extensive evaluation” of the current market offerings, plumping for HD DVD because of its “market-ready technology” and lower manufacturing costs.

CEO of Paramount Pictures, Brad Grey, said that this decision by the two studios would bring a critical mass of current box office hits to consumers, with a line-up perfect for HD DVD.

Though no other studio has swapped format, Disney, Twentieth Century Fox, and MGM, all reaffirmed their commitment to Blu-ray, promising many more titles with greater interactivity — something that the format still lags behind HD DVD on thanks to technical limitations of the original Blu-ray specification.