Well, the worst-kept secret is now official, with Toshiba announcing that it will “no longer develop, manufacture and market HD DVD players and recorders”.
“We carefully assessed the long-term impact of continuing the so-called ‘next-generation format war’ and concluded that a swift decision will best help the market develop,” said Atsutoshi Nishida, President and CEO of Toshiba Corporation. “While we are disappointed for the company and more importantly, for the consumer, the real mass market opportunity for high definition content remains untapped and Toshiba is both able and determined to use our talent, technology and intellectual property to make digital convergence a reality.”
Toshiba said it will begin to reduce shipments of HD DVD players to retail channels, aiming for a complete stop by the end of March 2008. However, servicing and support will continue long after this date.
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