Leading iPhone accessory makers Griffin have opened their first brick-mortar store. And despite the company hailing from Nashville, Tennessee, they’ve picked good old Blighty (and more specifically the Westfield shopping centre in Stratford to play host to it.
Showcasing their range, the store includes an indoor space for testing out their Helo TC remote controlled chopper range and a motorised 12 foot drop chute to prove how well protected their Survivor cases make Apple’s iPads. There’s even a charging station if your mobile battery needs a top-up
“We’ve always wanted to open a store and experiment with that”, Griffin’s PR manager Jackie Ballinger told Tech Digest.
“It’s been a really good opportunity for us to put our products on display in a way that we completely control. Many of our products are on display at over retail locations around the UK, but we don’t have the level of control that we have here, the ability to demo our products like this and show them at their best.”
The opening of the store also coincides with an updated range from Griffin that includes the nifty StudioConnect midi controller for use with Apple’s Garageband on iPad, the affordable WoodTones earphones that are green-friendly thanks to being made from reclaimed wood, and the super-swish Col. Littleton line of leather cases, satchels and bags bringing a little bit of Tennessee style to the East End of London.
“The opening of our very first store celebrates a huge milestone for Griffin Technology. We have been leading the way in developing innovative and ground-breaking accessories for the past 20 years,” said Mark Rowan, President of Griffin Technology.
“This store will allow us to share our vision and our products with consumers’ first-hand. And, with the spotlight very much focused on London and the 2012 Olympics, there’s no better place to unveil our very first store than at Westfield, Stratford City. We will also be launching a number of new products exclusively at the store, so we are able to monitor consumer’s reactions and feedback, before the products are launched to market elsewhere.”
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