Is Gillette really marketing a gamer's razor?

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gillette-gamer-razor.jpgIf you spend your spare time perusing Gillette’s website, as I’m sure you do, you might notice that the company seems to be marketing a new razor specifically for gamers. The whole idea confuses me greatly.

Firstly, are they trying to say that gamers don’t shave much? If so, they’re not going to have much need of a razor. If that’s not the case, then I can only assume it’s all some massive misguided marketing idea. Let’s hope it’s not.

If you’re a gamer, would you buy a “Gamer’s razor”? Personally, I’ve always been more of an electric shaver kind of guy. Let us know your shaving preferences in the comments.

Gillette Fusion Gamer (via @the_b)

Duncan Geere

4 comments

  • This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses.

  • It’s obviously for sports-people, not video gamers. Gillette are obviously not familiar with the more common use of the word gamer.

  • They also have one called ‘Phenom’ on sale now. I picked it up in Tesco’s the other day, gave the packagings blurb the once over, and came to the startling conclusion that what I was looking at was nothing more than a paint job and a price hike… for a razor.

    That ‘Gamer’ gimmick looks like the very same marketing bilge.

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