Dell to launch 'Adamo' MacBook Air competitor?

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dell-adamo.jpgMac fanboys aside, most of us realised that the Macbook Air was a crystallisation of everything that Apple does – it was an archetypal Apple product. The ridiculous price, the underperforming components, and lack of features, but OH SO PRETTY! That’s why I’m a little nervous that Dell are trying to emulate the machine.

The New York Times, after noticing a few ‘Adamo’ trademark filings, did some digging on Google and eventually confronted Dell’s vice president in charge of consumer sales and marketing, Michael Tatelman, asking him if there was an Air-like product in store. His response? Click over the jump to find out.

“Mr. Tatelman’s mouth gaped open and his eyes darted away from my face.” After a couple of moments, Mr. Tatleman said, “I think we need to get some iconic products out there, so people associate Dell’s brand with other things.”

Engadget has a few more details, namely that the product was originally due this month, but slipped to February. It’ll come in silver and black, like much of Dell’s range, and it’ll be marketed as the “world’s thinnest laptop”. Let’s hope Dell doesn’t compromise on specs to get there, like Apple did.

Dell Adamo teaser page (via NYT)

Related posts: Prototype Macbook Air from mid-2007 surfaces on eBay | Dell’s Inspiron Mini series gets a bit bigger: the Mini 12

Duncan Geere