Motorola recruits eight photographers in eight cities to capture 'a day in the life of the world'
Motorola has just kicked in with a new marketing campaign for its Motozine ZN5 mobile. The phone features a five megapixel camera, developed in conjunction with Kodak, and so Motorola’s recruited eight photographers around the world to capture the essence of the city they live in, using the ZN5.
The photographers had to stay awake for 24 hours taking photos, but the results are surprisingly awesome. There’s a lovely picture of a taxi and a white van at 17:00 in London, and a beautifully muted shot of a railway station in Mumbai at 13:00. The Moscow subway at 01:00 is incredible, too.
I’m all for technology companies paying creative people to make beautiful things with their tech, in fact I strongly advocated it the other day with regards to Intel and their music-related ‘Studio’ project. Good work Motorola – more of this, please.
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