Google launches ad-funded music search service in China, to battle local piracy

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google-ad-funded-music-downloads-china.jpgGoogle is trying to succeed where all have failed, by stemming the impact of piracy in China.

Its latest venture, an ad-funded music search service, hopes to go some way toward making a bit of money out of flogging music in China, a country where it’s believed 99% of all music distributed has been obtained illegally somewhere along the line.

Google’s music search service will lets users browse “tens of thousands” of songs by Chinese artists, with the revenue generated from people accidentally clicking on adverts while they do so being shared between Google, the copyright holders and Chinese music site Top100.cn which is providing the downloads.

(Via Reuters)

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Gary Cutlack