Lights went out on Google Israel yesterday

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googleearthhour.jpgIf you missed it Google Israel went all black yesterday in honour of Earth Hour (something to do with raising awareness of energy conservation). Offline, Israelis were invited to turn off their lights from 8pm – 9pm, which is utterly ridiculous. Why not ask people to make sure they leave lights off during the day, rather then ask them to sit in darkness for an hour in the middle of the night?

Anyway, Google said:

Google users in Israel will notice today that we “turned the lights out” on the Google.co.il homepage as a gesture to raise awareness of a worldwide energy conservation effort called Earth Hour.

On Thursday, March 27, 2008, Earth Hour invites people in Israel to turn off their lights for one hour – from 8:00pm to 9:00pm.

Given our company’s commitment to environmental awareness and energy efficiency, we strongly support the Earth Hour campaign, and have darkened our homepage today to help spread awareness of what we hope will be a highly successful global event.

(via Tech Crunch)

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Richard Gilzene