Unlikely partnership of the day: Dixons and Interflora selling roses and daffodils to geeks

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dixons-flowers-launch.jpgSomeone at Dixons has had an idea. The idea is to channel its presumably overwhelmingly male audience off to Interflora, in order to relieve their guilt at spending £60 on a new wireless router when the old wireless router still worked perfectly well.

Dixons Flowers is the disappointingly dull name for the venture, and here’s how they describe it:

“Whether you want to make a romantic gesture, say thank you or relieve your guilt for buying a new 42” TV or the latest games console – Dixons.co.uk now has the answer in beautiful bouquets, wonderful pot plants and fragrant gifts.”

There is a separate section of bouquets for when you need to say “I’m sorry” – sorry for spending 14 hours a day talking to sexy fairies in Second Life? Sorry for spending the holiday money on a quad-core processor upgrade and doubling your RAM?

We would very much like to be a fly on the wall in the accompanying message-writing department of Dixons Flowers.

(Via Dixons Flowers)

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Gary Cutlack