Nearly half of online shoppers are disappointed with purchases, study reveals

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vzaar_ebay_selling.jpgVzaar.com, the free site which allows eBay sellers to add video to their listings, has been doing some research on Internet shopping, and found that nearly half (46%) of all online shoppers have bought something only to find that it wasn’t what they thought.

Not surprisingly, they’re extolling the use of video, with key findings of the research being that 58% of respondents thought that sites using video were more professional, 52% saying that seeing a video made them more likely to buy, and 42% having more trust in a site using video.

Not only that, but one in five would be willing to pay 10% more for goods at a site which offered more interactivity.

Apparently, vzaar.com will be running a series of controlled eBay auctions in 2008 to work out exactly how much more people are willing to pay for the peace of mind video provides. It strikes me that this research is particularly relevant to online auction sites, rather than the big retailers like Amazon. Video is all very well but it won’t completely eradicate the risk of bidding on one thing and receiving something completely different.

Vzaar.com

Andy Merrett

4 comments

  • Online shopping has made saving money a breeze. I once bought a camera battery from a local store for over US$60. Nowadays you can probably for cheap cameras at those prices. Due to compeition you can buy camera batteries at wholesale prices. Here’s a website for wholesale camera batteries

  • I have purchased from e-bay. The item I have found to be totally useless is the seller’s offering free satellite on you pc. Total waste of time.

  • online shopping may be a little risk, u can’t touch the goods truely, perhaps just lured by the beautiful video or flash.. But it’s very convient and can save a lot of time nowdays. the most important is finding a reliable seller like amazon or others. i always buy electronics on a hongkong wholesaler, which i think is rather well!
    http://www.sourcingmap.com

  • online shopping may be a little risk, u can’t touch the goods truely, perhaps just lured by the beautiful video or flash.. But it’s very convient and can save a lot of time nowdays. the most important is finding a reliable seller like amazon or others. i always buy electronics on a hongkong wholesaler, which i think is rather well!
    http://www.sourcingmap.com

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