In a move which they claim is a first for a UK retailer, the Dixons Group (DSG International) has stopped placing orders with manufacturers for analogue TVs, which of course means that once their current stock is gone, they’ll only sell digital TVs.
They’ve also said that they won’t sell DVD recorders which have only an analogue TV tuner fitted.
It’s part of a committed effort by the chain, which includes high-street stores Currys and PC World, and Dixons online, to make customers aware of the digital switchover. They believe that almost one-third of tellies sold in the UK are still analogue, and while the majority of those can be converted to digital by adding a separate digital receiver such as Freeview or Sky, that’s not good enough.
“We believe that it is appropriate to ensure that our customers are able to select from a future-proof range of televisions,” said Peter Keenan, the Currys managing director.
Please, oh please, Mr Dixon, will you ensure that your staff know the difference between analogue, digital, and “HD Ready” TVs? You do know that people are going to ask, right?
(Via The Guardian)
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