In a move which they claim is a first for a UK retailer, the Dixons Group (DSG International) has stopped placing orders with manufacturers for analogue TVs, which of course means that once their current stock is gone, they’ll only sell digital TVs.
They’ve also said that they won’t sell DVD recorders which have only an analogue TV tuner fitted.
It’s part of a committed effort by the chain, which includes high-street stores Currys and PC World, and Dixons online, to make customers aware of the digital switchover. They believe that almost one-third of tellies sold in the UK are still analogue, and while the majority of those can be converted to digital by adding a separate digital receiver such as Freeview or Sky, that’s not good enough.
With the recent news that over half of all TVs sold last year were analogue, set against imminent digital switchover, it’s no surprise that the UK’s electrical industry has announced that it’s to phase out the manufacture and sale of analogue TV equipment.
By the end of the year, the group (which includes well known high street retailers, independents, and manufacturers), has committed to:
* accelerate conversion of all TV product lines to digital, including small (16-inch and under) TVs,
* move to all-digital TV and recorder production lines at least 12 months before digital switchover in each UK region,
* provide clear consumer information in electrical stores,
* label all digital equipment with the “digital tick” mark to indicate it will work before, during, and after switchover,
* phase out the sale of all non-digital recorders, including analogue DVD recorders.