Dell and Microsoft launch (PRODUCT) RED branded products

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dell_product_red_laptop.jpgDell and Microsoft have announced that they’ve partnered and joined the (PRODUCT) RED initiative which sees companies donating a portion of the sale price of products to the Global Fund.

Dell products in the scheme include the XPS M1330 (PRODUCT) RED laptop — featuring high-definition 13.3-inch display, full-sized keyboard, built-in Wi-Fi and optional mobile broadband wireless — and the XPS M1530 (PRODUCT) RED — a 15.4-inch laptop loaded with features like built-in webcam and fingerprint reader. The laptops feature vibrant red colouring and accents.

They come pre-loaded with Microsoft Windows Vista Premium (PRODUCT) RED, distinguished because it comes with six unique desktop wallpapers, a screensaver, two innovative Windows Sidebar gadgets and a (RED)-themed Windows DreamScene.

Dell will donate £26 to the Fund for each laptop sold. Prices start at £799 including VAT, so they’re giving over 3% of the shelf price to the charity.

“The combination of Microsoft, (RED) and Dell means consumers can help in the fight against AIDS in Africa by buying a great Dell PC that comes loaded with the best version of Windows Vista, with each purchase funding up to six months of life-saving drugs for someone in Africa through the Global Fund,” said Bill Gates, chairman of Microsoft. “The (RED) business model is a powerful way for consumers to use their purchasing power to help bring about positive change in the world, and we are pleased to have Windows Vista Ultimate (PRODUCT) RED be an engine for that change.”

Available in the States from the end of the week, and coming to the UK from 31st January.

www.dell.co.uk/joinred (active from 31st January)

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Andy Merrett

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