HD DVD owners buy more movies than Blu-ray owners, in Europe at least

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hd-dvd-euro-victory.jpgAnother week, another unsubstantiated series of boasts from HD format makers.

This week it’s the turn of HD DVD to do a bit of claiming about how well its doing, with the group saying European HD movie fans buy more discs on HD DVD format than on “other” HD formats. Apparently, owners of HD DVD players have bought an average of 3.8 movies each, compared to an abysmal 0.7 attach rate for Blu-ray.

At this point we always have to point out that these figures count Sony’s PlayStation3 as a Blu-ray player, which has sold sort of well. It’s unlikely many of those PS3 buyers are bothered about buying films, as they’re all a bit busy playing all the amazing games that came out on Xbox 360 last year.

This is pretty much exactly what we don’t need. The next-gen war is messy enough, without the extra fuss and nonsense that could be caused by HD DVD winning in Europe and Blu-ray winning America.

The bloody format makers need to get together over a few beers and sort this thing out. How hard can it be? They both go in the same sized holes.

(Via Afterdawn)

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Gary Cutlack

6 comments

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