How? Well, it’s a widget called Coke Bubbles. You start watching a show, and then press the ‘Create Bottle’ option in the widget, before using sliders to set what clip you want to send. Then type in a comment, enter your mate’s email address, and Bob’s your Web 2.0 uncle.
It sounds like a neat and slick feature, but I can’t help wondering why this isn’t just part of Joost, rather than being branded as a Coke widget. But while Joost is on a widget tip, I’d love to see one that lets me transfer Joost shows onto my iPhone to watch later…
Coke Bubbles website (via PaidContent)
Joost to enter live-streaming market early 2008
Joost opens the floodgates, so you can now sign up (and stop pestering me for invites)
Current TV snags interactive Emmy: will next year be Joost’s turn?