Forget the CD single, start buying the CD ringle, says Sony

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CD singles. Has anyone actually bought one since 1997 when Steps’ ‘5,6,7,8’ was released?! Seems the music industry shares similar thoughts on CD singles, as they’ve suddenly come up with a no-brainer – CD single ringtones, dubbed ‘ringles’. Errr…

Those clever chaps at Sony BMG Music Entertainment, obviously desperate for The Next Big Thing, invented the idea, and Universal Music Ground are the first out of the pen in delivering the goods. They haven’t actually changed much to be honest, just adding a ringtone to the CD as well as the usual three songs, namely the flash in the pan hit you’re after, a remix, and then an older track. Sony will release 50 titles between October and November, and UMG will have between 10 and 20.

Prices are said to be around $5.98 or $6.98 for the ringle, with wholesale costs to retailers being under $4. Big name brands are said to be very interested in stocking the ringles, with Wal-Mart, Target, Best Buy and Amazon all supporting the format already. Great – that means there really will be no escaping Rihanna’s ‘Umbrella’.

(via Reuters)

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Katherine Hannaford