Londoners love their gadgets, and Brits spent £7.8bn overall


money_bags.gifNew research from GfK shows that Brits spent over £7.8 billion on consumer electronics between May 2006 and April 2007. That equates to an average £311 for each household.

Londoners easily top the pile, spending at least twice as much on gadgets as any other region, with £2.2bn spent, or £431 per household.

Those in the south west of England spent the least, at just £195m, or £245 per household.

Average increase in spending on the previous year was 10.6%, proving that we’re still happily spending more on consumer electronics products than ever before.

The average household spend across the regions was as follows:

1. London: £431
2. Yorkshire: £307
3. South: £307
4. Anglia: £305
5. Lancashire: £286
6. Midlands: £274
7. Wales and West: £268
8. Scotland: £255
9. North East: £249
10. South West: £245

John Binks, Commercial Director at GfK, said, “This data demonstrates that London is the powerhouse for consumer electronics purchasing, with consumers visiting London to purchase high ticket items and a boost being received from the tourist trade.

“While London has the highest population density and spending, growth in this spending is slowing while areas such as Anglia and Yorkshire are growing more than twice as fast”

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Andy Merrett
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