Mobile phone music purchasing has always been restricted by the cost of data charging, but a trial between Groove Mobile and Vodafone for access to Sony BMG’s catalogue of music could make it workable.
With the service, users can easily access full track Over-the-Air (OTA) downloads from their favourite artists via SMS short codes without the fear of incurring additional high data charges. “Rich media services have to an extent been held back by complicated pricing in the past, something that Vodafone is addressing,” said Ray De Silva, Strategic Business Development Manager for Vodafone UK. “Vodafone is undertaking a three month trial with Groove Mobile aiming to stimulate ‘off portal’ downloads by simplifying the payment process. Additional details on plans for further roll out will be provided once we have received the results of the trial.”
Vodafone will work in conjunction with Groove Mobile and Sony BMG UK to lower data charges so that mobile consumers can take advantage of full-track OTA downloads of the latest music with a text-trigger service without the fear of ‘bill shock’. Sony BMG UK content will be featured at launch, with additional labels to follow if the trial is successful.
“We are committed to evolving the growing mobile music market with innovative services that help get our music into the hands of more consumers,” said Alex Vlassopulos, Digital Business Development Manager, Sony BMG UK. “This service is a perfect extension of our integrated marketing efforts, allowing mobile users to access music tracks simply and securely from our artists WAP stores with the push of a button. Participating artists include Usher, Westlife, Shayne Ward, Faithless, Kasabian and Chris Brown.”