Vodafone UK has announced its new “Vodafone Mobile Internet” service, whereby the Vodafone live! portal will now provide access to mobile-optimised versions of popular web services including Google, MySpace, YouTube, eBay, and Instant Messaging from Microsoft and Yahoo!
It comes together with new tariffs that include a ‘data pack’ allowing users to download up to 120MB of data for £7.50 per month, or a daily charge of £1 for 500K, with no further charge unless the day’s usage exceeds 15MB.
Vodafone want to protect their Live! service, and the ad revenue it generates, and believe that by offering a greater variety of popular services, its customers will continue to use it. Of course, it still places an amount of control, and limitation, on what mobile users can do, but at least it’s a step in the right direction.
Compared to T-Mobile’s Web’n’Walk and 3’s X-Series services, Vodafone seems a late and stingy addition. It will also be interesting to see how this plays with the previous, expensive, Vodafone-MySpace service.