I don’t understand the fascination with Justin Timberlake, but that’s probably because I’m not down with the kids. Sony Ericsson and Vodafone obviously are – as they’ve both jumped on Justin’s promotional bandwagon.
The companies have signed exclusive deals with the man, backing his current 2007 European Future Sex/Love Show tour, which heads round Europe until October 2007. According to Stephan Croix, Global Marketing Director at Sony Ericsson: “We are thrilled with the partnership and to be sponsoring his live shows. We are looking forward to giving our consumers and Justin Timberlake fans a unique experience.”
That “unique experience” is exclusive content via Vodafone through Sony Ericsson handsets, with a chance to win tickets (and meet Justin himself), as well as accessing a WAP site to stream some tunes, recorded live and specifically for the site. And to follow, there will be exclusive mobile content of wallpapers, ringtones, and screen savers plus a unique remix of JT’s Cry Me A River.