Try on Iron Man's helmet with new augmented reality app

Iron Man 2 hits UK cinemas on April 30th, and fans looking for a sneak peek should check out the StarkExpo2010.com viral site for some nifty teasers and high-tech concepts. Playboy inventor Tony Stark's gadgets are a tech-head's dream….

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Gerald LynchTry on Iron Man's helmet with new augmented reality app

Paramount exploits use of widgets for upcoming Indiana Jones and the Kingdom of the Crystal Skull film

Indiana Jones and the Kingdom of the Crystal Skull.jpg

Paramount has taken advantage of all the internet has to offer, with the release of their second trailer for Indiana Jones and the Kingdom of the Crystal Skull employing the use of a widget for fans to embed into their blogs and social networking profiles.

Whilst it reeks of astro-turfing, Paramount clearly knows what they’re doing, offering a contest where fans can win trips to the world premiere of the film if they manage to embed the ‘Skull’ widget onto as many sites as they can. They’ve also…

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Katherine HannafordParamount exploits use of widgets for upcoming Indiana Jones and the Kingdom of the Crystal Skull film

Universal is today's Blu-ray turncoat – HD DVD getting deader by the hour

universal-goes-blu-ray-finally.jpgYour HD DVD player just got that little bit lonelier today, as Universal announced its dumping of exclusive HD DVD support in favour of Blu-ray.

Following HD DVD maker Toshiba’s announcement of the death of HD DVD yesterday, Universal wasted no time in jumping fully on the Blu-ray wagon from the burning wreck of the HD DVD bus…

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Gary CutlackUniversal is today's Blu-ray turncoat – HD DVD getting deader by the hour

Xbox 360 signs Paramount to Xbox Live Marketplace, for classics like Naked Gun

It’s been the least closely-guarded secret of this year so far, but finally this morning Xbox 360 confirmed that they’d signed Paramount Pictures to their Xbox Live Marketplace video store.

These means that for 250 Microsoft points (£2) you can get a standard def rental of Transformers straight to your ‘box, or for…

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Katherine HannafordXbox 360 signs Paramount to Xbox Live Marketplace, for classics like Naked Gun

Rumours abound that Paramount is the latest studio to drop HD DVD in favour of Blu-ray

paramount-logo-2.jpgFurther hammering the nail into HD DVD’s coffin, it appears Paramount is the latest film studio to drop the high-def format, after reports today from the Financial Times suggested they’re following Warner Brothers’ decision on Friday to back Blu-ray.

Paramount, DreamWorks Animation and Universal are the only real feathers to the format’s cap, and to lose another…

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Katherine HannafordRumours abound that Paramount is the latest studio to drop HD DVD in favour of Blu-ray

Transformers Director Michael Bay puts all his money on Blu-ray as victor, forgets his film is on HD DVD

alt="transformers-photo.jpg" src="http://www.techdigest.tv/transformers-photo.jpg" width="150" height="223" />Transformers geeks have probably already learnt of the accolade the film has acquired, being the fastest selling high-def release in history. In fact, they’ve probably already cut the article out of the paper, framed it, and stuck it on the wall.

It was released on the HD DVD format on October the 16th, with 100,000 copies sold on the first day it was made available. However, the Director Michael Bay has spoken out against the format, saying he would’ve preferred it to have been on Blu-ray. Ouch. “As a director, my critical eye is that Blu-ray is where my money is. Consumers are smart, and they are going to wait it out.”

He went even further, lashing out on his personal site, saying “I want people to see my movies in the best formats possible. For…

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Katherine HannafordTransformers Director Michael Bay puts all his money on Blu-ray as victor, forgets his film is on HD DVD

Murdoch, Iger, Parsons: execs argue over high definition, disregarding the consumer

The rhetoric surrounding Blu-ray and HD DVD has continued, with various media executives weighing in with their opinions of each other, and even the consumer. Firstly, Rupert Murdoch commented on Paramount's decision to exclusively support HD DVD, first declaring that…

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Andy MerrettMurdoch, Iger, Parsons: execs argue over high definition, disregarding the consumer

Toshiba's pretty pleased with Paramount and Dreamworks' HD DVD decision

Regardless of the true motivation behind Paramount and Dreamworks' decision to go exclusively HD DVD, it's no surprise at all that Toshiba are pretty pleased about the deal. “We welcome the announcement from Paramount and DreamWorks Animation SKG,” said Yoshihide…

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Andy MerrettToshiba's pretty pleased with Paramount and Dreamworks' HD DVD decision