Opinion: Why Nintendo is getting it right on lifestyle games

Jon_smal.gifJonathan Weinberg writes…

If you’ve ever played games, then at some point, you have absolutely loved a Nintendo title – for many of us, they were the firm who shaped our childhood virtual experiences. And while Sony and Microsoft are great at catering to the core gamer, Ninty have always been the best at spotting new opportunities and finding ways to appeal to everyone.

Just look at the Game Boy, the most successful handheld of all time and played by men, women, children of both sexes and grandparents. This week Nintendo showed off a whole new crop of lifestyle titles in its Touch Generation series and I was left in no doubt that these are going to expand gaming horizons into areas they have so far been slow to reach…

Brush up on your Wii skillzorz, as Nintendo's launching the Britain's Brainiest Family competition

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What could be more geeky than huddling in your lounge room in front of the TV once a year, watching X X present Test The Nation: The National IQ Test with your family or housemates, perving on Phillip Schofield or Danny Wallace (or even Anne Robinson, if you’re mentally deranged)?

Nintendo has come up with the answer, by launching the Britain’s Brainiest Family competition, which kicks off this Saturday. The idea behind it is that you and your family (oh, how I wish they’d accept groups of friends – surely friends are the 21st century family?) compete against other families across Britain, playing…