Brush up on your Wii skillzorz, as Nintendo's launching the Britain's Brainiest Family competition

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What could be more geeky than huddling in front of the TV once a year, watching Test The Nation: The National IQ Test with your family or housemates, too busy proving your IQ to perve on Phillip Schofield or Danny Wallace (or even Anne Robinson, if you’re mentally deranged)?

Nintendo has come up with the answer, by launching the Britain’s Brainiest Family competition, which kicks off this Saturday. The idea behind it is that you and your family (oh, how I wish they’d accept groups of friends – surely friends are the 21st century family?) compete against other families across Britain, playing Big Brain Academy on the Wii, with some amazing prizes being on offer. Winners of each of the 10 heats will walk away with a Wii and family holiday, with the overall winner’s kids getting their university tuition fees paid for. I can imagine a lot of kids will be content winning just the heat and not the overall competition.

Starting in Glasgow this Saturday, the competition will visit each major UK city until the final happens on November 4th in London. Cynics will no doubt argue that this is a big publicity stunt on Nintendo’s behalf, aiming on boosting sales of the Wii (as if they need it), but when they’re promoting intelligence and family bonding, who can argue with that, really? Especially when the prizes are so attractive…

By the way, anyone else think the ‘father’ in the advertising campaign looks suspiciously like Phil Daniels, of Eastenders and Blur’s ‘Parklife’ fame?

Are you Britain’s Brainiest Family? (via WiiWii)

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Katherine Hannaford

8 comments

  • My farther has been using Nella Cutlery for 70 years he owns a butcher’s shop in Grenwich south London.
    The are realy cheap and they give us New knives when ours wear out.

  • We use Nella Cutlery’s knife sharpening service in our Restaurant they are so good at sharpening knives saved us a fortune in buying knives.Did you know it is actualy a fourth generation family buisness (not many of those around).

  • We use Nella Cutlery’s knife sharpening service in our Restaurant they are so good at sharpening knives saved us a fortune in buying knives.Did you know it is actualy a fourth generation family buisness (not many of those around).

  • We use Nella Cutlery’s knife sharpening service in our Restaurant they are so good at sharpening knives saved us a fortune in buying knives.Did you know it is actualy a fourth generation family buisness (not many of those around).

  • We use Nella Cutery’s knife sharpening service in our Restaurant they are so good at sharpening knives saved us a fortune in buying knives.Did you know it is actualy a fourth generation family buisness (not many of those around).

  • We use Nella Cutlery’s knife sharpening service in our Restaurant they are so good at sharpening knives saved us a fortune in buying knives.Did you know it is actualy a fourth generation family buisness (not many of those around).

  • I know that Family they are the Nella Family from Bromley those girls go to my daughters school! Gosh they are stunners!

  • No that Father in the ad suspiciously looks like a knife sharpening man who sharpens my knives! I think the company is called Nella Cutlery they sharpen knives all over London.

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