Radiohead's response to Trent Reznor's 'insincere' taunt? Copy his UGC idea for In Rainbows videos


Yesterday we told you about NIN front man Trent Reznor’s creative call to arms, giving fans the opportunity to create their own videos for the band’s new album ‘Ghosts I-IV’.

Well, less than a week after Reznor called them ‘insincere’ for the ‘bait and switch’ tactics used in the release of their own record, In Rainbows, Radiohead have taken a leaf out of his book, photocopied it, and started their own UGC competition.

Radiohead ARE selling their new album In Rainbows online… and they want you to set the price


After the kerfuffle this weekend surrounding the mysterious RadioheadLP7 website, which turned out to be a hoax, now Radiohead have actually annnounced their new album. It’s called ‘In Rainbows’, and the band will be selling the digital version themselves in just ten days time. Oh, and it’s up to you how much you pay for it.

What’s that? You don’t trust me after the last time I raised your hopes? Well, it’s an official announcement on the Radiohead website, with a link through to the In Rainbows site, where you can preorder the digital album, and also order a £40 ‘Discbox’ version which includes vinyl, CD and a bonus CD – as well as the downloads.

Radiohead shuns iTunes in favour of 7digital

7digital-logo.jpg Finally, Thom Yorke’s miserable curmudgeonry has amounted to something. Well, excluding their six albums and his solo album, natch. But you must admit, he’s like a younger version of Morrissey, minus the dashing good looks.

You might be aware that after the Beatles, Radiohead are the last high-profile band to refuse to flog their tunes to Apple’s iTunes, as they apparently aren’t keen on Apple’s practise of selling individual tracks instead of full albums. Fair enough, when you consider an artist’s album…